Largest Implementation of Live Internet TV Powered by Swarmcast's Autobahn Platform

MLB Advanced Media (MLBAM) partners with Swarmcast to bring all 2,430 regular season baseball games online in high quality

Minneapolis, MN & New York, NY - April 23, 2008 - Swarmcast's Autobahn^™ Platform will power all 2008 regular season games delivered live over the Internet on MLB.com's MLB.TV in high-quality at 1.2 Mbps. With tens of millions of monthly unique users to MLB.com, 2,430 games and over 10,000 hours of live baseball being delivered over the 2008 season, this is the largest live streaming implementation of Internet TV in the world.

Built on Swarmcast's patented multi-source streaming technology, the Autobahn Platform offers an unparalleled level of quality, reliability and scalability compared to existing solutions, where viewers experience rebuffering and other interruptions in service that undermine the overall user experience of online video. By blending multiple CDNs together, the Autobahn Platform bypasses limitations inherent to traditional streaming, ensuring that each viewer is watching video at the highest available bitrate for their individual connection. On Opening Day, MLB.TV and Swarmcast delivered over 1.7 million live game streams, an unprecedented level of traffic that shattered previous opening day viewing records.

"We started streaming live games in 2002. Up until that point, there wasn't a precedent for what we were trying to accomplish and offer through our service. No one had attempted to make this much high-quality content available to an audience this large simultaneously," said Joe Choti, Chief Technology Officer, MLB.com. "Existing streaming technologies did not have the level of scalability we required and we realized that in order to grow our audience and improve video quality we needed a fundamentally different approach to streaming. Swarmcast presented the only method of delivering high-quality live streaming to hundreds of millions of viewers with the reliability that enables us to grow a business around the Internet as a distribution channel."

Swarmcast and MLB.com have been working together for two years to bring live games to fans. Growth in demand for baseball content, the direct correlation between video quality and user engagement, and past successes with the Autobahn Platform compelled MLB.com to strengthen and greatly expand the relationship. With the Autobahn Platform deployed as the primary delivery agent, MLB.TV is able to offer true Internet TV, creating a viable, revenue-generating distribution model for MLBAM.

"MLBAM's commitment to its customers and its dedication to realizing the true potential of online video demonstrate why it's one of the most successful and forward-thinking digital media organizations operating today. MLBAM shares our vision that customer experience is paramount. Having the right content is crucial, but customer growth and loyalty are driven by video quality," said Justin Chapweske, founder and CEO of Swarmcast. "MLBAM has set the standard with the Autobahn Platform as the only method for delivering live events to global audiences. The Autobahn Platform will be the required delivery platform to give fans around the world a high-quality video experience for worldwide events like the Olympics and the World Cup. Without it, these events cannot scale at high-quality."

To follow your favorite team and begin experiencing the benefits of the Autobahn Live solution please visit: http://mlb.mlb.com/mlb/subscriptions/index.jsp?c_id=mlb.

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the Web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video Webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other Web site in the world.

Swarmcast empowers content providers to build profitable businesses around high-quality online video. Swarmcast's Autobahn Platform delivers full screen, high quality video that sharpens to the best experience for each viewer, without buffering or stalling. Engaging global audiences for both live and on-demand video, Swarmcast is redefining what is possible for Internet video.

For more information about the Autobahn Platform, please visit http://www.swarmcast.com.

Contact
Michelle Homes
LEWIS PR
415 992 4400
Swarmcast@LewisPR.com